You can choose a cheap affordable web hosting provider provided that you are not setting up a website that requires heavy usage of resources like CPU time, storage space or network bandwidth. Do look at the Terms Of Service with the Hosting provider. The Terms Of Service is usually located at the bottom of the web page.
If you have web hosting knowledge or just want to have ultimate control over every aspect of your web site at the drop of a hat, Shared Web Hosting may not be for you. There are many hosts that provide wonderful customer service, but they must have administrative control since the server holds multiple accounts, not just yours. If maintaining your server and having supreme control does not interest you, then Shared Web Hosting is most likely your best bet.
Shared Web Hosting UK is a kind of platform that will experience growth. Therefore, you need to find a company that allows that growth and not limit you from it. A good provider will have certain solutions for a consumer when the time comes. This is known as upgrades. Websites needs to upgrade their bandwidth, disk space and so on and it is important to get that service. This should be available without huge fees but affordable.
Popularity does not guarantee you a good service. Many popular host start of small and offering a good service but once their popularity grows they start to become complacent and their product suffers. It may not always be the case but it happens more than you'd believe. Also becoming popular nowadays can simply be a case of having the largest advertising budget.
Cost: For Affordable Web Hosting, always choose a reputed web hosting company. Do not think about free PHP hosting because you will definitely get a bad experience if you choose it. Other side you may find many hosting companies who provide you PHP hosting in cheap rate.
Look for the reviews, take the companies for test (almost every web hosting company provides 30 days money back guarantee). In a good web hosting company, a very important step is to test the credibility.
There are MANY web hosting companies on the web fighting for your business. Make sure to research these companies. Although there are many GREAT companies out there that will make your experience extremely easy, there are also those that are saying what they know you want to hear in order to cheat you out of your money. You need a company that's going to offer you what you need, but will also be reliable at the end of the day.